The Bad Pitch Blog Does Twitter
May 15, 2008
I was casually browsing through the Bad Pitch Blog when I noticed a post about Twitter. My Advanced PR Writing Professor suggested that we join Twitter at the start of this term, so now anytime I hear about Twitter I am curious to know what others think about it. This blog post particularly intrigued me because it said everything I have ever felt about Twitter and then some. For me Twitter is a very unfamiliar form of social media. I know Facebook and MySpace and blogs, however Twitter just never truly caught my interest. The Bad Pitch Blog looks at Twitter from a cool perspective that makes me want to give Twitter another try. It is true, I need to learn how to not hate Twitter and take advantage of its unique nature. Here are the tips that I thought were most helpful for me as a Twitter newbie:
Twitter takes time- Twitter gains value over time. This statement is true because I have yet to gain any real value from Twitter, however I also rarely spend any time on it. Getting on Twitter is like a job to me, it does not yet appeal to me as something that I want to do on my own free will.
Twitter is niche- After talking to Leona Laurie, a fellow PR practitioner, I learned that Twitter is a very niched community. She explained to me that Twitter aides people with the establishment of personal connections within the Twitter community. The public relations industry is based on building personal relationships. It is a great community for individuals to connect on a more personal level. Personal relationships tend to lead to professional relationships, making Twitter a beneficial tool for establishing relationships within the industry.
140 character pitches- I like this one especially because in my PR Writing class the other day we had to make an elevator pitch to our teacher. Twitter seems to be really valuable for that because the 140-character limit forces the writer to be concise and get right to the point. This feature of Twitter I think is truly beneficial for a public relations practitioner.
I do potentially see the benefits of Twitter, however I think in order for me to actually receive those benefits I would have to spend much more time on Twitter than I do now. What do you guys think?